“A campaign to demystify cancer and convey a message of hope”

In October 2024, Dar Zhor launched a national breast cancer awareness campaign with a clear goal: to exceed 10 million views on social media, reach as many women as possible, and strengthen prevention efforts throughout Morocco.

The campaign included educational videos, emotional testimonies, awareness sessions in companies, and community outreach led by specialists.

In this interview, Majda Gharbi, Director of Dar Zhor, shares the details of this large-scale initiative.